Sometimes in our daily grind we need to stop and answer the question, Why?

Why are we doing what we’re doing? Make the choices we’re making? Living the lives that we are living?

Now, the answers to that are many – as many people who might answer the questions. Here’s a perspective. Stop us if you’ve heard this one:

A man walked down the street and saw 3 bricklayers building a wall. He asked the first one, “What are you doing?

The first bricklayer replied, “I’m laying brick.”

He asked the second one, “What are you doing?”

The second bricklayer replied, “I’m making money.”

He asked the third one, “What are you doing?”

The third bricklayer said, “I’m building a grand cathedral!”

So, what are you doing? Making money? Keeping oil or water flowing through pipes? Moving something from here to there?

At BUWA and Encore Green, we get that your job might be about efficiency and everything running smoothly. A new way of doing things sounds tough.

Your eyes are on your paycheck, your bonus, and staying out of trouble with the boss.

Yet, what if you took that by-product water and built a “grand cathedral”?

What if under your leadership, we cleaned up that water and put it on the ground for ag and conservation?

Your kids and grandkids would have water in the aquifer, land would be worth more irrigated than not, and we’d treat our natural resources a little more gently.

As for your efficiency, Encore Green’s methodology costs the same or less than your total cost to “dispose” of by-product water and your company is indemnified for the water’s liability.

What are you waiting for? Let’s build a grand cathedral together.